IBM, global major in providing software solutions, has launched two new network analysis technologies named as Social Network Analysis (SNA) technology and IBM Customer Analyst technology.
The SNA technology will allow the telecom service providers to have a complete analysis of the pattern in which services are being used by the customers. It is developed by the scientists in IBM research lab in India.
The technology will facilitate the telecom operators with the calling patterns of the subscribers that will enable them to devise more attractive and useful schemes for the users.
Mr. Guruduth Banavar, Director, IBM India Research Lab and Chief Technologist, IBM India and South Asia said that the field of telecommunication is growing at a very fast pace and the mobile telephony market is getting highly competitive. The companies require intelligent solutions to analyze customer behavior so that they can increase customer satisfaction and grab more market shares.
Mr. Banavar added that the IBM’s India center has been researching on the technology for the past two years.
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